10.2.11

Eco friendly countertops – Eco by Cosentino

Eco friendly countertops are starting to be marketed all over, plus green countertops are in the trend, so it’s a growing niche, some are using recycled glass for green countertops, Eco by Cosentino uses a wider variety of materials.
Most of you know that 
Cosentino is also the owner of the Silestone brand, and it’s main headquarters are in Macael, a small town in the South of Spain.
 
So what is exactly Eco by Cosentino?

It’s a solid surface with green credentials, this means that it uses mainly recycled products as it’s components, so 75% of it’s components are post consumer or post industrial waste, not any kind of waste, mainly glass, porcelain, mirror chips and stone chips, bonded together by an 
eco resin.
The 
eco resin used has a 22% origin in vegetable source (mainly corn). The granular waste included in its composition is mainly waste that has reached the last phase in its life cycle, being the land fill its destiny.
 
So what arguments does this product have besides the green credentials stated?

Being Eco by 
Cosentino, a brand from the same group as Silestone, we all know how powerful their marketing is, so here goes a list of their marketing arguments to promote this product:

  • High performance: the product is noted as a high performing solid surface, which means it’s highly resistant to scratching, scorching and staining.
  • Non porous material: if the components used are mainly glass, and other non porous materials, the final product will also have these characteristics
  • Limited colour options: while with Silestone you have more than 70 colours, Eco only provide about a dozen, and two surface finishes.
  • Available in one slab size 315 cm x 159 cm and in 3 thicknesses 12 mm, 20 mm and 30 mm
  • 10 year warrantyCosentino group has used the warranty argument in the past with great success, it helps break some barriers regarding new products, with Silestone it worked really well, with Eco lets wait and see, I’ve googled for reviews and not too good things came up regarding this product, but I guess bad news runs pretty quickly.
  • Green Certificates: as expected, being a main marketing motto, they have several green certificates for this product: Green Guard, NSF, C2C (Cradle to Cradle), and LEED certification will benefit from using Eco.
  • PriceCosentino Group is known for a high priced materials, unfortunately not always accompanied by high quality, most of the time marketing fills the gap.
I can only add that, they’ve been very professional in the past, and have done their homework very well, they are using all their marketing strategies based on their Silestone success story and have wrapped it green. The true success of the product will be dictated by users, so lets wait and see the outcome.

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